Facebook Page Post Goodwill Score (GS) / Goodwill Points (GP)

Shares carry the highest weight
Use values from Meta Business Suite → Insights → switch account type to Facebook.
wS Shares (highest) = 47% wC Comments = 22% wK Clicks = 7% wSv Saves = 10% wE Reactions = 4% wI Other interactions = 0% (diagnostic only) wR Reach / average = 10%
193.61
Goodwill Score (GS) (0-1000, current 194 | 19.36%)
Goodwill Points (GP)
GP = (GS/1000) x Reach
433
Shares / reach
12.85%
Comments / reach
12.31%
Link clicks / reach
0.09%
Saves / reach
0.18%
Reactions / reach
14.77%
Reach / average
100.00%
Views
56,666
Reach
2,234
Total interactions
896 (other: 0)
Comments
275
Shares
287
Reactions
330
Link clicks
2
Saves
4
Rule guide: green=strong, yellow=average, red=needs improvement.
Suggested FB thresholds: shares/reach >= 3%, comments/reach >= 1%, reactions/reach >= 10%, saves/reach >= 0.3%, link clicks/reach >= 2%.
Reach/average should stay around 0.9-1.1. A higher non-followers percentage increases GP through g_aud (default +/-10%).

GS Formula and Parameters

GS_raw = wS×(Shares/Reach) + wC×(Comments/Reach) + wK×(LinkClicks/Reach)
       + wSv×(Saves/Reach) + wE×(Reactions/Reach) + wI×(I_other/Reach) + wR×r
GS     = GS_raw x Scale (default 1000)
Metric Reference
Reach
The denominator for every ratio.
Link Clicks
Traffic intent and stronger action intent.
Reactions
Lightweight positive signals such as likes and loves.
Saves
Content value and save intent.
I_other
Total interactions minus comments, shares, reactions, clicks, and saves. Diagnostic only.
r
Relative reach = clip(Reach/AvgReach, 0.5-1.5). If AvgReach is blank, r=1.
Scale
Display scaling. Default 1000; GS range 0-1000.
w*
Fixed weights with automatic normalization: Share > Comment > LinkClicks > Saves > Reactions. Other interactions are not scored.

GP (Goodwill Points) Formula and Reading

GP_post = round( (GS / Scale) x Reach x g_aud )
g_aud: audience weighting adjusted by Non-followers % (default +/-10%)
Designed by BlueEyes Academy, Teacher Mantou